The Concept for these advertisements is that I wanted to showcase what BIC Pens can do. Bic pen can help you become the superhero of your story, meaning that if you use a BIC pen to write your story, the BIC pen helps you to be the hero in your career or life. So I used a combination of line work and photography to showcase that. No matter in what job position or stage in life, Bic Pen can help you write your story.